Minerval™
Strategic clarity at the speed of AI
Tired of guesswork?
Traditional research is slow. Competitive decks go stale in weeks. And brand strategy often runs on intuition when it should run on insight. For years we’ve been told that being data-driven would yield fabulous insights, but while we are drowning in data, the insights seem more elusive than ever.
Minerval changes that.
We use advanced semantic analysis, topic modeling, and human strategic thinking to turn competitive chaos into clear, actionable brand intelligence—in days, not months.
Brand Strategy + AI Intelligence + CMO Wisdom
MInerval is a productized intelligence service that reveals:
What your competitors are really saying—and what they’re not
Which brand archetypes dominate your space (and how to disrupt them)
Where the white space is—and how to claim it
How your messaging lands in context—and how to sharpen it
You’ll get a polished, presentation-ready report that fuses AI-powered analysis with expert strategic interpretation.
What Minerval Delivers
Each Minerval engagement produces a presentation-ready report that includes:
Semantic Fingerprints for each competitor: revealing the core themes, phrases, and values that define how they speak to the market
Brand Archetype Mapping: identifying the psychological personas competitors are projecting—and where your brand can stand apart
Strategic White Space Analysis: surfacing underused or unclaimed positioning zones in your market
Differentiated Messaging Opportunities: showing exactly how your brand can break through with sharper, more compelling language
Campaign Frameworks: initial ideas to fuel GTM activation or creative development
Measurement and ROI Framework: aligning messaging strategy with KPIs for impact tracking
This analysis fuses the speed and depth of AI with expert human interpretation
—delivering not just insight, but strategic clarity you can act on.
Who is Minerval for?
Marketing Executives
B2B and B2C CMOs, VPs of Marketing, Brand Directors
Especially in SaaS, logistics, manufacturing, healthcare, fintech, CPG, travel, consumer electronics and luxury
Marketing Consultants & Agencies
Looking to offer competitive insight, brand strategy, or message testing
Want a fast, differentiated way to add value to client engagements
Who are pitching new business and don’t have time for a long strategy engagement.
Why Minerval is Different
Unlike generic market research or branding exercises, MInerval:
Focuses on how brands are actively trying to influence buyers, not just what people say about them
Uses natural language processing and topic modeling to uncover hidden patterns in tone, framing, and narrative
Provides clear strategic direction and campaign-ready messaging, not just diagnostics
Delivers results in 7–10 business days, not 6–8 weeks
Whether you’re repositioning your brand, entering a new market, or building a campaign that must stand apart, Minerval gives you the clarity, confidence, and competitive edge to move fast—and move smart.
Minerval Engagement Tiers
We offer several core engagement tiers, each designed to meet different levels of strategic need—from fast, focused scans to in-depth competitive brand intelligence.
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Best for: Startups, consultants, or first-time users looking for rapid competitive clarity
A fast-turn, entry-level engagement that delivers a compact but highly actionable view of your brand’s position relative to key competitors. Ideal for early-stage messaging refinement, positioning validation, or strategic planning sessions.
Includes:
1 target brand + up to 3 competitors
Competitive quadrant map
Semantic fingerprinting and messaging summary
Initial white space insights
Strategic recommendations (3–5 pages of actionable takeaways)
Turnaround: 5–7 business days
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Best for: B2B marketing teams preparing for rebranding, campaign development, or market repositioning
Our most popular tier. A comprehensive, CMO-ready report that analyzes the full competitive landscape, identifies actionable brand differentiation opportunities, and provides strategic messaging frameworks you can activate immediately.
Includes:
1 target brand + up to 8 competitors
Competitive cluster and archetype mapping
White space opportunity analysis
Brand archetype and semantic fingerprinting
Positioning strategy + campaign starter concepts
ROI-based measurement framework
Executive summary and presentation-ready formatting
Turnaround: 10–14 business days
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Best for: Brands evaluating expansion into new verticals or geographic markets
A focused scan that de-risks new market entry by analyzing how competitors in the new space communicate, where opportunities exist, and how your brand can land with clarity and advantage.
Includes:
Competitive messaging review in target market (5–7 players)
Semantic and tone analysis specific to local/industry context
Market-specific white space and brand voice opportunities
Positioning map and entry recommendations
Risk factors and early activation ideas
Turnaround: 7–10 business days
Minerval Insight Advisory
Minerval Insight Advisory is our premium retainer service designed for marketing leaders who need ongoing visibility into a fast-moving competitive landscape—and a trusted strategic partner to help interpret and act on it.
Built for brands operating in dynamic, crowded, or complex markets, InsightAdvisory keeps your messaging sharp, your positioning differentiated, and your campaigns aligned with what’s really happening across your industry.
Positioning is not a one-time event—it’s a living asset.
MInerval Insight Advisory ensures your strategy evolves with the market, so you never fall behind, miss a shift, or sound like everyone else.
What’s included:
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One full InsightEngine deep dive per quarter (can be a brand scan, messaging audit, or new market entry analysis)
Updated competitor positioning maps and semantic shifts
New white space and messaging opportunities
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Concise, curated updates on key competitor moves, language changes, and emerging market narratives
Strategic implications and suggested actions
Can be delivered as a slide, PDF, or Notion update
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2–4 hours/month of live collaboration, available for:
Messaging and campaign planning
Brand architecture or repositioning decisions
Investor decks, C-suite presentations, or board strategy
Creative concept feedback grounded in strategic insight
Use Cases
Preparing for a major rebrand or narrative shift
Building GTM messaging across multiple product lines
Navigating evolving regulatory, sustainability, or tech-driven markets
Supporting leadership with strategic clarity and competitive context
Equipping internal teams (brand, product, growth, sales) with sharper positioning
Pricing
We want to be accessible to brands of all sizes and needs so we have flexible pricing with no surprises:
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$3,500
Perfect for pilot projects, startups, or consultants.
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$12,000
Comprehensive competitive + strategic insight for brand teams.
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$3,500-$5,000
Fast-turn evaluations of new verticals or geographies.
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from $3,000/month. (Contact us for a quote.)
Quarterly reports, monthly intelligence briefs + ongoing advisory support.
