About Firstwater
Firstwater is a Brand Experience Innovation Lab located just outside Chicago.
[Need something of our process and PoV]
At Firstwater, we are multi-disciplined lateral thinkers who thrive on making unexpected connections to uncover actionable insights. By utilizing human-centered design thinking, we navigate opportunity spaces with precision, ensuring our strategies resonate authentically. Our approach to creativity combines ingenuity with empirical rigor, crafting experiences that truly stand out.
We believe in a simple methodology, with a vast toolbox to help us discover, analyze, synthesize and prototype experiences, events, and new brands and products.
Our name comes from an ancient jeweler’s term. Diamonds that were of the highest quality, clarity, that dazzled when you looked at them and were flawlessly executed were said to be of the first water. At Firstwater, we take inspiration and strive to have the same characteristics. At the same time, we take inspiration from water: it is soft and flexible, flowing and filling empty spaces, yet is strong enough to cut canyons.
