We are the A-Ha! people.
Firstwater is a brand experience and innovation strategy collective. We discover unexpected insights and use human-centered design methods + creativity to create brand experiences worth talking about.
Insight that delivers
BrandFoundations
Brands with a “why” win. BrandFoundations is a structured process designed to help you understand and communicate your brand’s core value, and create a brand story that truly differentiates in the marketplace. Especially valuable for new and emerging brands.
InsightEngine™ Competitive Intelligence
InsightEngine is a proprietary, AI-assisted intelligence service designed to help marketing teams uncover actionable insights faster than traditional methods. It goes beyond basic competitive audits or social listening tools by analyzing how brands intentionally position themselves—through the actual language they use on their websites, digital platforms, and messaging assets.
Rather than just monitoring conversations, InsightEngine interprets what your competitors want customers to believe—and what strategic territory they’ve left wide open. Learn more
Brand Workshops
Firstwater transforms brand strategy and innovation from boardroom theater into breakthrough moments through our signature workshops that strip away the noise and get to what actually matters. We've perfected the art of guiding leadership teams through intensive, focused sessions that don't just generate ideas—they forge clarity around your brand's true competitive advantage and unlock innovation pathways that your team can actually execute.